Lol it's a LITTLE like neopets with dragons, except much better and not for little kids. Stuff isn't all cutesy- as a matter of fact, the website even has its own economy (suffering from inflation, hilariously enough, due to such a large influx of people joining that the mods won't let anyone else join right now I think XD it's caused the worth of treasure/currency to be ridiculously low) and stuff.
You start out with one dragon that you can choose the colour, species and gender of and you breed it with the other randomly generated dragon that appears in your lair. After that you pretty try to get all the achievements and dragons (it's not possible to get all of them if you weren't a beta tester) and lots of dragons and stuff. You can fight with them in a pokemon-ish turn-based battle area called the "coliseum" and level them up and get treasure, buy and sell things (including dragons) in the Auction House strategically to gain money, play fun minigames and there's even an ADVENTURE RPG-STYLE GAME THING GOING TO BE COMING OUT ON THE WEBSITE EVENTUALLY!!
In the beginning you choose your "flight" (element, basically) and that decides the colour of your dragon's eyes, the banner below your icon, what forums are available to you for commenting, the 'name' of your lair, and when you 'dominate,' which is when a flight 'exalts' the most dragons (that's when a dragon is given to the god of your flight). So for me, for example, I'm in the Shadow flight so my dragon's eyes are purple, the banner is dark purple with a cresent moon-ish shadow symbol, I can post on the Shadow-only forum, my lair is a "lesser lair of the driftwood drag" and sadly my flight has never dominated but I look forward to it when it happens.
The most popular flight is Wind, with like 4 times as many people as the second most popular flight, which I think is Arcane. Wind has dominated A LOT.
The whole website's pretty much made by this lady: who has come out with plenty of books on how to draw dragons and stuff.
THERE'S SO MUCH TO DO ON THE WEBSITE.
YOU SHOULD JOIN WHEN THE NEXT REGISTRATION WINDOW OPENS. (they do that every month or so, idk when the next one is)
AND BY THE WAY YOUR DRAGONS CAN'T DIE FROM HUNGER ANYMORE (THAT PART WAS REMOVED) SO YOU DON'T HAVE TO WORRY ABOUT THAT.
SO YEAAAAAH. SORRY ABOUT WRITING SO MUCH. YOU DON'T HAVE TO READ IT ALL.